Concito to be Astrum’s preferred partner in Bangladesh | Astrum

Astrum and Concito, Bangladesh’s trailblazer in integrated communication services, has signed a
‘preferred partnership’ agreement in New Delhi.

 

India and Bangladesh have long enjoyed a natural synergy in business and trade, reflected in a
robust USD16 billion bilateral trade market as of 2023. This strategic collaboration further strengthens
its partnership by providing unmatched access and acumen to clients in both markets.

 

Established since 2009, Concito's integrated communications expertise spans PR, events, digital
marketing, content and design services, perfectly complementing Astrum's multi- disciplinary
approach. This partnership provides a powerful edge – the collective acumen of multidisciplinary
professionals driving breakthrough thinking. Leading Concito is Manjeno (Amit) Raihan Khan, a
visionary leader and award-winning campaigner lauded in the industry. This partnership, built on a
shared commitment to seamless service experiences to their clients through the rigor of application to
convert ideas into outcomes.

 

“The World Bank projects a combined GDP of $10 trillion by 2030 for the Indian subcontinent
presenting a massive opportunity for clients. However, navigating the local reputation, risk, and
regulatory landscape will be mission critical to succeed” says Ashwani Singla, Founding Managing
Partner, Astrum. “Combining Astrum's research-based expertise with that of Concito's, we are
creating a force multiplier for clients looking to gain a competitive edge in the fastest-growing region
in the world right now. It echoes our recent Sri Lankan partnership, solidifying our commitment to
capitalizing on South Asia's economic surge,” he adds.

 

Echoing the sentiment, Manjeno Raihan Khan, CEO of Concito said " We are thrilled to partner with
Astrum and Ashwani as he was instrumental in the founding of Concito. Astrum’s unique expertise in
research, particularly their concept of 'Winning Knowledge' through bespoke studies, perfectly
complements our own focus on client empowerment. Our collaboration allows us to offer a powerful
differentiator of research-based, multidisciplinary strategic communication solutions. This integrated
approach is essential for navigating South Asia's complex markets. Together, we'll ensure our clients not only establish a foothold but also build sustainable, reputable presences that also secures their
license to operate in this dynamic region.”