Astrum joins hands with PR Moment for RiseUp PR Edition 3

Empowering PR Students with Real-World Experience and Industry Mentorship, preparing Next-Gen for a career in reputation management

New Delhi, 12^th Feb 2025. Astrum, India’s first science-based specialist reputation management advisory, announces its support for the PR Moment’s RiseUp PR challenge. Currently in its third year, RiseUp PR stands out as India’s premier collegiate public relations competition, offering participants the opportunity to tackle real-world Reputation Management challenges while competing for a prize pool of ₹1 lakh and eventually securing internships and full-time placements at prominent firms.

Commenting on the partnership, Sharada Adhikari Sharma, Co-Founder & Chief Science Officer at Astrum, said, “At Astrum, we are dedicated to nurturing the next generation of communication professionals. By sponsoring RiseUp PR, a platform that brings the PR industry and emerging talent together, we are empowering students to take the first step in their journey to become well-rounded, multi-skilled 21st Century communications professionals. This competition provides a platform for students to showcase their creativity, strategic thinking, and problem-solving skills as they tackle real-life challenges.”

She further added, “We take pride in supporting initiatives that prepare young minds with the relevant knowledge and skillsets needed to navigate the complex world of reputation, risk, and regulation, fostering a future where they can effectively leverage the science of persuasion to shape public opinion ethically.” 

Why RiseUp?

The competition’s unique structure combines expert mentorship with practical case studies, allowing postgraduate communications students to present their campaigns before an independent jury. This format effectively bridges the gap between academic theory and industry requirements, preparing participants for successful careers in public relations.

Over the last three years, the competition has grown from strength-to-strength,  from eight participants in its inaugural year to eighteen in its second edition, with this year’s program expanding to include students from over nine renowned institutions participating in the current edition. The platform has become a critical bridge between public relations consultancies and communication schools.

Commenting on the partnership, Paarul Chand, editor-in-chief at PRmoment India, said, “RiseUp PR is the kind of disruptive platform that we need to help support PR students with real-life campaign scenarios. This is one competition where academia, the PR industry and corporate communicators all come together to support the learning needs of communication and PR students.”

About Astrum

Astrum is India’s first specialist reputation management advisory that uses the science of persuasion ™  to understand and shape public opinion ethically. Founded by Ashwani Singla, in 2015 as the next progression for public relations, Astrum is leading the way in rooting creativity in science to offer ‘research-based multidisciplinary strategic communication solutions to sustain and protect reputation & license to operate.’

A work ethic founded on ownership and accountability to solve some of our client’s toughest challenges sets us apart. Our multi-disciplinary professionals help our C Suite clients successfully negotiate the complex landscape of Reputation, Risk and Regulation. Applying the same principles of insights-led thinking, we advise Political leaders to win the mandate of their voters.

Our services include Bespoke Market Research, 3i Multi-Disciplinary Strategic Communication Programmes, ESG Consulting, Crisis Preparedness Planning, Crisis Communications, Policy Advocacy and Election Strategy. Our C Suite capacity building workshops include Message Development, Media Training, Crisis & issues Management.

We serve clients through our presence in the NCR, Mumbai, and Bangalore and reach 60 cities and towns in all major states of India and 100 cities across 30 countries in five continents across the globe through our network of partners and exclusive affiliates.

For more information, please visit our website at www.astrum.in or [email protected].