Astrum Appoints Nalini Neha to Lead Mumbai

Will establish a physical office in the maximum city

Mumbai  – Astrum, India’s first science-based specialist reputation management advisory, announces the appointment of seasoned communicator Nalini NEHA to lead the firm’s Mumbai office.  Nalini is an experienced Public Relations practitioner with over a decade and a half of consulting experience across diverse sectors; Nalini brings a deep understanding of storytelling and a results-driven approach, making her a trusted advisor for clients seeking strategic reputation management.

Nalini will work under the tutelage of Pragati Tiwari, who was recently promoted to the executive leadership as an ‘Equity Partner’ of the firm. She will benefit from the “double engine” leadership of Pragati and Sunil Lulla, Chairman of the firm to pursue the growth agenda.

Says Ashwani Singla, Founding Managing Partner, Astrum. “We have steadily built a strong body of work in the city and now ready to scale the astrum experience that delivers sustainable reputation through research-driven multi-disciplinary strategic communications and stakeholder engagement,” He adds, “we will invest in a physical office in Mumbai very soon.”

Says Sunil Lulla, Chairman, Astrum “Our success has been rooted in the trifecta of pioneering leadership, attracting the best minds and building lifelong client partnerships. Mumbai is the ‘maximum city’ and the financial capital of India with an unquestionable opportunity, and I am super excited to support the Executive leadership to bring the astrum experience to clients in Mumbai.”

Says, Pragati Tiwari, Partner, “I am looking forward to working with Nalini to build on the body of work we have delivered over the last decade to our clients. At Astrum we are proud of the experience we deliver and uncompromising in our quest for quality and results, hence the time we have taken to get here. My team and I are now ready to scale without compromising on any element of our experience.”

About Astrum

Astrum is India’s first specialist reputation management advisory that uses the science of persuasion to understand and shape public opinion ethically. Founded by Ashwani Singla, in 2015 as the next progression for public relations, Astrum is leading the way in rooting creativity in science to offer ‘research-based multidisciplinary strategic communication solutions to sustain and protect reputation & license to operate.’

A work ethic founded on ownership and accountability to solve some of our client’s toughest challenges sets us apart. Our multi-disciplinary professionals help our C Suite clients successfully negotiate the complex landscape of Reputation, Risk and Regulation. Applying the same principles of insights-led thinking, we advise Political leaders to win the mandate of their voters.
Our services include Bespoke Market Research, 3i Multi-Disciplinary Strategic Communication Programmes, ESG Consulting, Crisis Preparedness Planning, Crisis Communications, Policy Advocacy and Election Strategy. Our C Suite capacity building workshops include Message Development, Media Training, Crisis & issues Management.

We serve clients through our presence in the NCR, Mumbai, and Bangalore and reach 60 cities and towns in all major states of India and 100 cities across 30 countries in five continents across the globe through our network of partners and exclusive affiliates.

For more information, please visit our website at www.astrum.in or [email protected].