Aditya Vasan Singla to Co-Chair the ICCO NextGen Board

Gurugram, India, April 18, 2025: Aditya Vasan Singla, Principal at Astrum, India’s first science-based specialist reputation management advisory, was appointed as the Co-Chair for the International Communications Consultancy Organisation (ICCO) NextGen Board on March 12, 2025, for a tenure of a year. The NextGen Board 2025 builds on ICCO’s ongoing legacy of research, knowledge-sharing, and professional development. Through its diverse representation and global vision, the board will help shape how the industry attracts, develops, and retains talent.

“I feel privileged to be offered this opportunity to collaborate with some of the brightest minds across the globe to aid the development of the NextGen talent and best practices for the global public relations industry. I believe it is crucial for us to collaborate and co-create solutions that push our industry forward, ensuring we are future-ready and resilient.” said Aditya Vasan Singla.

Says Ashwani Singla, Founding Managing Partner of Astrum. “ICCO’s focus on the NextGen talent is a step in the right direction to fuel excellence and attract the brightest minds as practitioners of strategic communications. I am delighted that Aditya is contributing to advance this laudable objective.”

About the ICCO NextGen Group

This is part of ICCO’s broader mission to empower emerging talent and future-proof the global communications industry through actionable platforms and global engagement. The NextGen Group has quickly evolved into a dynamic global forum for young PR leaders — sparking fresh ideas, peer collaboration, and cross-border innovation. The newly appointed NextGen Board 2025 will lead these initiatives and more, bringing sharp perspectives and strong leadership to ICCO’s talent agenda. Co-chaired by Karishma Hingorani (Middle East Public Relations Association – MEPRA) and Aditya Vasan Singla (Public Relations Consultants Association of India – PRCAI) The board includes:

• Srishti Sharma (PRCAI – India)
• Rumyana Tancheva (Bulgarian Association of PR Agencies – BAPRA)
• Zahra Zakriya (MEPRA – UAE)

About Aditya Vasan Singla

Aditya brings nearly a decade of consulting experience in ESG and Strategic Communications. He has worked with leading consulting organizations such as PwC and ERM where he led multi-disciplinary teams in engagements for transnational companies across multiple sectors. His expertise lies in developing institutional frameworks for ESG integrating and transformation.

Aditya commenced his career working in the Office of Shri Piyush Goyal, a senior minister in the cabinet of Prime Minister Modi, where his responsibility included political communications and policy research. An avid global traveler, Aditya holds a MSC in Environmental Economics from the London School of Economics (LSE) and a MA in Economics and Geography from Aberdeen University, Scotland,

About Astrum

Astrum is India’s first specialist reputation management advisory that uses the science of persuasion to understand and shape public opinion ethically. Founded by Ashwani Singla, in 2015 as the next progression for public relations, Astrum is leading the way in rooting creativity in science to offer ‘research-based multidisciplinary strategic communication solutions to sustain and protect reputation & license to operate.’

A work ethic founded on ownership and accountability to solve some of our client’s toughest challenges sets us apart. Our multi-disciplinary professionals help our C Suite clients successfully negotiate the complex landscape of Reputation, Risk and Regulation. Applying the same principles of insights-led thinking, we advise Political leaders to win the mandate of their voters.

Our services include Bespoke Market Research, 3i Multi-Disciplinary Strategic Communication Programmes, ESG Consulting, Crisis Preparedness Planning, Crisis Communications, Policy Advocacy and Election Strategy. Our C Suite capacity-building workshops include Message Development, Media Training, and Crisis & Issues Management.

We serve clients through our presence in the NCR, Mumbai, and Bangalore. We reach 60 cities and towns in all major states of India and 100 cities across 30 countries in five continents globally through our network of partners and exclusive affiliates.

For more information, please visit our website at www.astrum.in or [email protected].