Aditya Vasan Singla to Co-Chair the ICCO NextGen Board
New Delhi, India – 18 th March, 2025: Aditya Vasan Singla, Principal at Astrum, India’s first science-
based specialist reputation management advisory, was appointed as the Co-Chair for the
International Communications Consultancy Organisation (ICCO) NextGen Board on March 12, 2025
for a tenure for a year. The NextGen board members closely work with the main ICCO PR board
members to advocate for the industry as an attractive career opportunity for the brightest minds
across global markets and develop NextGen best practices.
“I feel privileged to be offered this opportunity to collaborate with some of the brightest minds across
the globe to aid the development of the NextGen talent and best practices for the global public
relations industry. This role will also help me expand my horizons.” said Aditya Vasan Singla.
“ICCO’s focus on the NextGen talent is a step in the right direction as the industry needs the brightest
minds around world to consider public relations and strategic communication an attractive career
opportunity. I am delighted that Aditya is able to contribute in advancing this laudable objective as at
astrum we support any meaningful initiative that develops 21 st Century Communicators.” said
Ashwani Singla, Founding Managing Partner of Astrum.
The ICCO NextGen Board was first constituted in 2022 with the winners of the ICCO NextGen PR
World Cup, 2021. Following a successful year, the board was reconstituted with a new group of PR
professionals among the winners and participants of the competition in 2022, who expressed interest
in devoting time and energy to aid the development of the industry.
About Aditya
Aditya brings nearly a decade of consulting experience in ESG and Communications. He has worked
with leading organisations such as PwC and ERM and has successfully led cross-disciplinary teams
in complex engagements for global companies across multiple sectors. His expertise lies in
developing institutional frameworks for ESG integrating and transformation.
Aditya commenced his career working in the Office of Shri Piyush Goyal, a senior minister in the
cabinet of Prime Minister Modi, where he was responsible for political communications and policy
research. An avid global traveler, Aditya holds a MSC in Environmental Economics from the London
School of Economics (LSE) and a MA in Economics and Geography from Aberdeen University,
Scotland,
About Astrum
Astrum is India’s first specialist reputation management advisory that uses the science of persuasion
to understand and shape public opinion ethically. Founded by Ashwani Singla, in 2015 as the next progression for public relations, Astrum is leading the way in rooting creativity in science to offer
‘research-based multidisciplinary strategic communication solutions to sustain and protect reputation
& license to operate.’
A work ethic founded on ownership and accountability to solve some of our client’s toughest
challenges sets us apart. Our multi-disciplinary professionals help our C Suite clients successfully
negotiate the complex landscape of Reputation, Risk and Regulation. Applying the same principles of
insights-led thinking, we advise Political leaders to win the mandate of their voters.
Our services include Bespoke Market Research, 3i Multi-Disciplinary Strategic Communication
Programmes, ESG Consulting, Crisis Preparedness Planning, Crisis Communications, Policy
Advocacy and Election Strategy. Our C Suite capacity-building workshops include Message
Development, Media Training, and Crisis & Issues Management.
We serve clients through our presence in the NCR, Mumbai, and Bangalore. We reach 60 cities and
towns in all major states of India and 100 cities across 30 countries in five continents globally through
our network of partners and exclusive affiliates.
For more information, please visit our website at www.astrum.in or [email protected].