Constellar
Insights and new thinking
Articles
Good CSR is not a cover for bad business
At the 15th edition of IPRCCC, Ashwani Singla, Founding & Managing Partner of Astrum, urged …
Behind the scenes: the power of neuroscience in decision-making
Logic is imperative, but emotions, biases, and appropriately presented information play an equally critical role. …
India-EFTA TEPA: Impact of Free Trade Agreements (FTA) | Astrum
A Renewed Chapter in Economic Cooperation A SILVER BULLET OR FOOL’S GOLD? With the centennial …
What has COVID 19 taught us? FIVE lessons in Crisis and Issues Management
This article by Astrum highlights the importance of crisis planning & preparedness during the time of unforeseen situations like COVID-19. Visit the website to read in detail.
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ExpertSpeak: Essential Toolkit for a modern day consumer behaviour professional: A Xennial Approach
Consumers are shape shifting rapidly and so is the marketing tooling infrastructure. How does a consumer behaviour professional adopt the latest and (possibly) greatest approaches and techniques to stay relevant for the consumer is the winning play.
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THE FUTURE IS CALLING. WHERE ARE YOU?
Trends that are shaping Public Relations
In my recent travels to USA to attend the IABC World Congress, I had the …