Constellar

ExpertSpeak: 2017 – The year of PR and Reputation management!

Effective PR and reputation management is key to any business strategy in the digital world. Check out the focus areas on PR Trends for 2017 shared by Sujit Patil.

ExpertSpeak: Are you locally relevant?

The secret of succeeding in a global environment is finding strength in diversity. To leverage …

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Simple rules to develop a compelling proposition and how to win trust

Ashwani , in this article, brings a compelling array of reasons behind why reputation management shouldn’t just be limited to controlling negative media coverage and promoting the positive factors of a company, and should instead be treated comprehensively, in order to gain the most results.

One Big Idea by Ashwani Singla: PR Needs a New Approach

Ashwani weighs in with astute observations about the current avatar of public relations, and offers his insights on a differing approach that can help increase the effectiveness of this channel, and a break down of what said approach will entail.

Corporate Social Responsibility Beyond Community Relations

Ashwani offers an alternative look at Corporate Social Responsibility, as well as his insights on how organisations need to change their approach to this concept to leverage the idea of a “responsible business strategy” to all facets of their business.

Defining the Persuables

Ashwani shares an insight on how a systematic approach toward reputation management can help organisations structure their systems, as well as a break-down of the essential steps that managers must keep in mind, in order to be most effective.