Constellar
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ExpertSpeak: Five clear steps to build an effective consumer advocacy campaign
There are five clear steps to building effective consumer advocacy
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ExpertSpeak: Virtual Responsibility
“Print is dying!” is a statement often heard in meeting rooms when a well-dressed …
ExpertSpeak: Are you locally relevant?
The secret of succeeding in a global environment is finding strength in diversity. To leverage …
NRIs travel to India to remain connected to their roots
“The insights generated provide us powerful cues to our clients to not only custom create offers (what to do?) but also help differentiate themselves by creating persuasive conversations (what to say?) And most importantly helps identify the ‘persuadables’ needed to win in the market place (who to target?).
That’s the power of science based reputation management.”
Making your website work for you
With the increasing updated algorithms that the biggest search engine – Google comes up with each year, it makes it much harder for digital specialists to rank their sites today. Here are a few things I suggest marketer’s do this year.
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Lessons in Crisis Communication from The World Cultural Festival
How is that The World Cultural Festival billed as a celebration of “The Art of …