What We Do

We Help Shape Public Opinion Ethically

Reputation Management Services

Good reputation is the topmost priority of a Chief Executive

It takes years of hard work to build a good reputation, be it a company, an individual or a political entity. But that good will can be damaged or tarnished in just a few minutes. The hyper-active media of today, which act as the prosecutor, the jury and the judge, and the constant glare of a real-time social media sans frontiers, have made it a must that steps are taken to build, nurture and protect reputation in a sustained manner. A specialist Reputation Management company has become the need of the hour.

Reputation Management is no longer merely about good press and social media presence. Promoting the work of a company or a public figure to stand apart from others, earning the respect and trust of their stakeholders is an advantage like never before. Management of reputation, company or public figure is no longer accidental. It has to be planned, deliberate and consistent programme, rooted in knowledge and driven by results.

To be successful, reputation management consultants today, will need to develop a profound understanding of the audience mind set, create a simple yet compelling narrative with its roots in purpose and authenticity, driven through persuasive communication across multiple mediums. This is the key to shaping opinion in an ethical manner and this what the founding fathers of the profession intended public relations to be.

At Astrum, we are a multi-disciplinary team of specialist working together to help our clients earn public goodwill.

Corporate Reputation Strategy

We work as a strategic partner to the C-suite to help build and sustain their company’s reputation.

Corporate Reputation Campaigns

Our reputation campaigns engage the most important Business Influentials ™ to create your evangelists.

Other Services

Crisis Communication

News is 24X7. Is your Crisis Plan the Same?

Public Opinion Surveys

Public sentiment is everything. With public sentiment, nothing can fail. Without it, nothing can succeed.
-Abraham Lincoln

Politics and Government

Don’t just govern the people. Involve them. Walk the talk with them

The Astrum Centre

The Astrum Centre houses a range of best-in-class capabilities

Frequently Asked Questions on Reputation Management Services

What is reputation management?

Institutions and individuals, through their actions and communications continuously create impressions about themselves amongst their stakeholders. These impressions add up to shape their reputation. Reputation management involves a science based planned, deliberate and sustained programme of engagement directed to shape stakeholder opinion in favour of an institution or an individual. Reputation Management Specialists help clients focus both their actions and communications on what matters most to their stakeholders.

What is corporate reputation management?

Protecting and sustaining the reputation of a corporation through a planned, deliberate and a sustained programme directed to shape public opinion in favour of the corporation would be called Corporate Reputation Management. The objective of such a programme is to stand apart from your peers or in other words to be more preferred amongst their peers by customers, partners, employees, investors, policy makers and opinion makers. Reputation Management Specialists help companies focus both their actions and communications on what matters most to their stakeholders.

What is reputation management in public relations?

Progressive and professional public relations that is true to its roots of combining science and creativity to understand and shape public opinion ethically would also be known as Reputation Management. The foundation of good reputation is built on ‘good deeds’ supported by ‘good words’. Through a gamut of Reputation Management Services, reputation management specialists help companies focus both their actions and communications on what matters most to their stakeholders.

Why is Reputation Management Important?

It takes years of sustained efforts to build a strong reputation, but one wrong action or miscommunication can cause irreparable damage. A business strategy seen through the lens of Reputation ensures that company will continuously listen to its stakeholders to stay relevant and choose the right pathway to not only build a sustained competitive advantage but also retain the goodwill of their stakeholders when inadvertently things go wrong. Specialist Reputation Management Consultants bring the necessary expertise and the independence of mind to help companies focus their actions and communications to what matters most to their stakeholders and successfully negotiate crisis’s

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