Ashwani Singla Recognized as a “Maestro” by Exchange4media

Mumbai, India: Ashwani Singla, Founding Managing Partner of Astrum, India’s first science-based specialist reputation management advisory, has been recognized as a “Maestro” for the second consecutive year at the prestigious Exchange4media (e4m) PR and Corp Comm Maestro Awards held in Delhi, on February 27, 2025. The e4m PR and Corp Comm Maestro Awards recognises a very select set of trailblazers, advocates, and skilled professionals, whose commitment, impact, and creativity have transformed the framework and advanced the PR and Corporate Communications profession.

Accepting the award, Singla said, “agility, innovation, empowerment and leading by example, the doctrines of India’s armed forces are also the tenets that have shaped my professional journey. This acknowledgment from e4m, I accept on behalf of my vibrant battalion of astrum professionals, whose passion and perseverance for excellence in our craft had led us to this recognition.”

With over three decades of a role model career driven by several firsts, Ashwani has established himself as one of the most distinguished authorities in strategic communication and persuasion. His passion for stakeholder insights driven multidisciplinary strategic communications led to the birth of Astrum, India’s first science based reputation management advisory.

Known for his commitment to talent development, he continues to mentor young talented professionals, empowering them to shoulder increasing responsibility and challenges them to push the envelope to stay ahead of the curve. Astrum, today is home to dynamic and multidisciplinary talent, professionals whose multi-disciplinary approach to reputation, risk, and regulation delivers flawless executive rooted in a strategic clarity.

He was previously served as Asia MD of PSB Research (2010-2015), where the highlight was his brief as the campaign strategist for the BJP during the 2014 National Elections that led to the historic victory of Sh. Narendra Modi. He was previously the MD of Genesis Burson-Marsteller (Burson) from 1998-2010 where he grew the firm from its infancy to becoming India’s first independent firm to attract international investment and being recognised by Holmes Report (PRvoke media) as India’s Consultancy of the Year, another first.

Ashwani also pioneered the use of data driven measurement metrics and is the Founder, Executive Director of Impact Research & Measurement, India’s premier media intelligence firm.

About Astrum Astrum is India’s first specialist reputation management advisory that uses the science of persuasion to understand and shape public opinion ethically. Founded by Ashwani Singla, in 2015 as the next progression for public relations, Astrum is leading the way in rooting creativity in science to offer ‘research-based multidisciplinary strategic communication solutions to sustain and protect reputation & license to operate.’

A work ethic founded on ownership and accountability to solve some of our client’s toughest challenges sets us apart. Our multi-disciplinary professionals help our C Suite clients successfully negotiate the complex landscape of Reputation, Risk and Regulation. Applying the same principles of insights-led thinking, we advise Political leaders to win the mandate of their voters.
Our services include Bespoke Market Research, 3i Multi-Disciplinary Strategic Communication Programmes, ESG Consulting, Crisis Preparedness Planning, Crisis Communications, Policy Advocacy and Election Strategy. Our C Suite capacity building workshops include Message Development, Media Training, Crisis & issues Management.

We serve clients through our presence in the NCR, Mumbai, and Bangalore and reach 60 cities and towns in all major states of India and 100 cities across 30 countries in five continents across the globe through our network of partners and exclusive affiliates.

For more information, please visit our website at www.astrum.in or [email protected].