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Using Science to Develop Persuasive Communication
‘Ache din’, the winning narrative that still reverberates in the ears of Indians and is a major throwback to the historic 2014 Parliamentary elections, was developed from the insights generated by the extensive research that was
Read MoreReputation Dialogues@DSC
Addressing the class of 2017 of Marketing Communication programme at the Delhi School of Communication, Ashwani Singla, Founding Managing Partner, Astrum, India’s only specialist science based reputation management advisory, made a case for the use of
Read MorePRCI inducts Ashwani Singla of ASTRUM into their ‘HALL OF FAME’ : Recognizes the role played in shaping the best practices for over two decades
Public Relations Council of India (PRCI), the oldest and most well established body representing practicing Public Relations professionals in India inducted Ashwani Singla, into its Hall of Fame at its 11th Global Conclave held in Bangalore,
Read MoreUse of science key to persuasion in the new normal world
"Use of insights and data driven communication is the key to creating persuasive communication that moves the needle of opinion and gets people to act." said well-known reputation management strategist, Ashwani Singla, addressing the students of
Read MoreMasterstroke Interview with Ashwani Singla Founding Managing Partner at Astrum
Real People, Real Stories SHARED in a Real Way is the future of Public Relations. Understanding the drivers to human emotions & creating a compelling narrative is where science will provide the edge to creativity, opines
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