What We Do

We Help Shape Public Opinion

Public Opinion Surveys

Public sentiment is everything. With public sentiment, nothing can fail. Without it, nothing can succeed.
-Abraham Lincoln

From overnight night blitz polls to highly-complex studies of Bizfluentials™, Astrum takes the pulse of public opinion as it relates to politics, policy, attitudes and experiences. Public opinion research forms the basis of our reputation management programmes and provides insights rooted in the views of stakeholders that matter.

Whether you are looking to devise a winning election strategy, win support for a cause or shape your corporate reputation, public opinion is the key to your success and a well-designed and executed public opinion survey is an important instrument in achieving that larger purpose.

Our expertise in designing public opinion surveys, relentless focus on veracity of respondents and responses through extensive use of technology, data analytics, combined with access to micro level targeting data at village and municipality level has today made Astrum, India’s premiere science based advisory in helping CXOs and senior political leaders understand and shape public opinion ethically.

Qualitative and Quantitative Data Analysis

Smarter, better decisions to help you win

Market Segmentation

We help you find and connect with your most profitable consumer segments

Thought Leadership Strategy & Research

Most thought leaders are actually thought followers. We help our clients become real thought leaders.

Other Services

Reputation Management Services

Good reputation is the topmost priority of a Chief Executive

Crisis Communication

News is 24X7. Is your Crisis Plan the Same?

Politics and Government

Don’t just govern the people. Involve them. Walk the talk with them

The Astrum Centre

The Astrum Centre houses a range of best-in-class capabilities

Frequently Asked Questions on Public Opinion
Surveys

What is public opinion in government?

The opinion of the citizens as regard the policies and programmes of the government of the day would be defined as ‘public opinion’ in government. As US President Abraham Lincoln, said ‘Public sentiment is everything. With public sentiment, nothing can fail. Without it, nothing can succeed.’That is the importance of public opinion in government. In a democracy the government is ‘of the people, by the people and for the people.’

What is the main purpose of public opinion polls?

The main purpose of public opinion polls in politics is to gauge the sentiment of the citizens(public) and generate insights about what they know, think and feel about the policies and programmes of the government. In the world of business it would be to study the opinion of company’s stakeholders (publics). Public opinion surveys throw light on aspect of the attitudes, behaviour and environment, that is influencing them to form perceptions about the company, it executives of its products/services.

What is public opinion survey?

A public opinion survey is a science based qualitative and quantitative methodology used to gather insights needed to make political or business decisions based on the opinions of audiences that matter.

How does PR influence public opinion?

PR or public Relations has the power to form public opinion because of its premise of authenticity, stakeholder dialogue and third party advocacy. As they say what others say about you matter more than what you say about yourself. Hence the practice of public relations as an instrument to shape public opinion. Press Relations, Online Reputation Mgt., Influencer Marketing, Employee engagement, Thought Leadership, CSR, Investor Relations are some of the better known aspects of Public Relations.

How to participate in political polls?

Respondents for a political opinion poll are selected based on the definition of target group that is being surveyed. For the poll to be true reflection of the audience, there is a scientific and stringent qualification criteria for the participants of the survey, apart from a genuine proof of identity.

What are public opinion polls?

A public opinion poll is a science based qualitative and quantitative methodology used to gather insights needed to make political or business decisions based on the opinions of audiences that matter.

What are public opinion polls used for?

The main purpose of public opinion polls in politics is to gauge the sentiment of the citizens(public) and generate insights about what they know, think and feel about the policies and programmes of the government. In the world of business it would be to study the opinion of company’s stakeholders (publics). Public opinion surveys throw light on aspect of the attitudes, behaviour and environment, that is influencing them to form perceptions about the company, it executives of its products/services.

How are people selected for your polls?

Respondents for a public opinion poll are identified based on the definition of target group that is being surveyed. There are stringent selection criteria that the respondent must qualify on, apart from being able to produce critical identification proof.

How are your polls different from market research?

In public opinion polls, sampling accuracy is everything. For market researchers, good enough targeted sampling is frequently sufficient.

Why should i participate in surveys?

Participation in surveys, helps you provide your view point on the subject of study. Insights from public opinion surveys, input into the strategies of corporates, brands, political parties and government. Participation is these surveys is your chance to make yourself heard at the decision making quarters of businesses and governments.

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